Why supporting black-owned brands is important?
Today black women-owned businesses are growing at an impressive rate. Women of color are the only racial or ethnic group with more women business owners than men, according to the Federal Reserve.
However, the gap between the average revenue for businesses owned by white women and women by color is still increasing. According to American Express women-owned businesses generated average revenue of $143,100 a year, but African American-owned businesses produced only $24,700 per firm.
Indeed raising capital for the business is not an easy task. And it’s even more difficult for women of color. According to ProjectDiane, only 0.2% of all venture capital funding was given to startups founded by black women. Together with an average of only 30 black women entrepreneurs receive more than a million dollars in funding every year. In other words, women of color are often kept from starting or scaling their businesses.
With this in mind, we have carefully created a list of our all-time favorite beauty brands created by women of color. From skincare to hair-care. Take a seat and enjoy the talent of these extraordinary women.
Note: We are always interested in discovering more black-owned beauty brands. Do you own a small business and wish to be featured on our website? Contact us firstname.lastname@example.org. Are you an influencer and have a killing Instagram? Send us a message on Instagram @theprettyhonest and we will feature you in our next article!
Black-owned beauty brands We Love
Desiree Verdejo created Hyper Skin after her own struggle with hormonal acne and hyperpigmentation. In like manner, Hyper skin is specifically created for women with hyperpigmentation, dark spots, or sun damage. @gethyperskin
Brand made by people of color for people of color. Are you still struggling with finding the perfect sunscreen with no white residue? In that case you will love Black girl sunscreen. Additionally, no parabens or other harmful chemicals can be found in their products! @blackgirlsunscreen
Dehiya Beauty is more than a great skincare brand. To point out, Dehiya Beauty donates 2% annually to causes such as women’s, LGBT, disability and human rights, reproductive freedom, and racial justice. Not only that but also all their products are packed with organic ingredients and fully plant-based. @dehiyabeauty
Unique hair products can be found at Mielle Organics. Formulated with herbs, amino acids, and minerals. By all means, helps to support healthy skin, hair, and nails. Mielle Organics products are being sold worldwide and have been motivating women around the world to go truly natural. @mielleorganics
In harmony is another inspiring skincare brand with high-quality products. First thing to remember, all skincare products are handmade in small batches. Kaytie Nicole’s founder of In harmony believes that what you put on the outside can have an effect on the inside. As a result, you can expect only the best quality ingredients in each product. @stay_inharmony
For all the gel nail lovers, Pear Nova is one of those brands you must add to your list. As a matter of fact Pear Nova products are vegan, cruelty-free, and also free of harsh chemicals such as formaldehyde, toluene, DBP, formaldehyde resin, and camphor. At the same time colors are so pretty! @pearnova
Above all talking about inspiring brands, True Moringa will blow your mind. This organic skincare brand was created by Kwami and Emily, while helping struggling farmers. The name True Moringa came from the Moringa tree found in Ghana. Not only their products are truly natural, but Moringa is also rich in anti-oxidants and moisturizing agents produce one of nature’s finest cosmetic oils for hair and skin care. Today True Moringa servess over 5,000 small farming families. Have planted over 2 million trees and increased farmer incomes by x10. @truemoringa
LivSo hair products specifically created by needs and preference of curly hair women. You can find different moisturizing and healing hair products for your hair and scalp. Shari Hicks-Graham dermatologist and founder of LivSo, noticed that her curly hair patients had the most difficulty finding relief from their scalp conditions. As a result, LivSo was born as a professional hair-care brand for people suffering from such conditions. @livsolife
Kimberlee Alexandria founder of Ode to self Skincare strongly believes in the power of self-care. The entire Ode to Self collection has been formulated for the needs of Black women first, instead of being an afterthought in the development process. It’s a high-quality brand with a beautiful story and behind it. @odetoselfskincare
Golde is all about wellness and health inside out. Golde creates Superfood-boosted essentials, which are easy and fun to use. You will be able to find superfood face masks, as well as Tumeric lattes for your everyday self-care routine. @golde